{"id":211686,"date":"2020-10-23T14:46:46","date_gmt":"2020-10-23T12:46:46","guid":{"rendered":"https:\/\/www.growens.io\/?p=211686"},"modified":"2023-12-18T13:27:06","modified_gmt":"2023-12-18T12:27:06","slug":"design-organisation-2","status":"publish","type":"post","link":"https:\/\/www.growens.io\/en\/design-organisation-2\/","title":{"rendered":"Our Design Organisation, built through intentionality and humanism"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2020 marked for Growens (then still MailUp Group) the start of a process aimed to transform the way it thinks, does and communicates design, with the ultimate goal of <\/span><b>becoming a real <\/b><b><i>design organisation<\/i><\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This started with the <\/span><b>creation of a Group Design department<\/b><span style=\"font-weight: 400;\"> that, under the direction of Design Lead <\/span><a href=\"https:\/\/www.linkedin.com\/in\/chiarascesa\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Chiara Scesa<\/span><\/a><span style=\"font-weight: 400;\">, would orchestrate and uplevel the design processes and skills within the entire organisation, cross-functionally and across all business units.\u00a0<\/span><\/p>\n<h2><b>A long-term Design Strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As soon as it was created, the new department set out to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Bring intentionality and humanism<\/b><span style=\"font-weight: 400;\"> to the way the Group designs products, services and experiences<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Create a Human-Centred Design (HCD) culture and practice<\/b><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">in order to find new ways to create business value<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Within the Growens group, the design business value is delivered by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Creating<\/strong> consistent and effective experiences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Making<\/strong> useful and desirable products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Orchestrating<\/strong> seamless and meaningful services<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">for current and future customers, users, and for other employees.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Group Design strategy spans three years and <strong>focuses on five key pillars<\/strong>: user experience, cross-functional talent, continuous iteration, analytical leadership, and design ops.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-211687\" src=\"https:\/\/www.growens.io\/wp-content\/uploads\/2020\/10\/mailup-group-design-strategy-pillars.png\" alt=\"MailUp Group Design Strategy Pillars\" width=\"1336\" height=\"452\" srcset=\"https:\/\/www.growens.io\/wp-content\/uploads\/2020\/10\/mailup-group-design-strategy-pillars.png 1336w, https:\/\/www.growens.io\/wp-content\/uploads\/2020\/10\/mailup-group-design-strategy-pillars-300x101.png 300w, https:\/\/www.growens.io\/wp-content\/uploads\/2020\/10\/mailup-group-design-strategy-pillars-1024x346.png 1024w, https:\/\/www.growens.io\/wp-content\/uploads\/2020\/10\/mailup-group-design-strategy-pillars-768x260.png 768w, https:\/\/www.growens.io\/wp-content\/uploads\/2020\/10\/mailup-group-design-strategy-pillars-70x24.png 70w\" sizes=\"auto, (max-width: 1336px) 100vw, 1336px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With the <strong>design maturity level of the Group<\/strong> in need to be upleveled, new processes are to be implemented. Such processes are inspired by ISO standards <\/span><a href=\"https:\/\/www.iso.org\/standard\/64239.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">27500<\/span><\/a><span style=\"font-weight: 400;\"><em> (The human-centred organization<\/em>) and <\/span><a href=\"https:\/\/www.iso.org\/standard\/52075.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">9241<\/span><\/a><span style=\"font-weight: 400;\"> (<em>Ergonomics of human-system interaction<\/em> &#8211; 210 and 220), although adapted to the specifics of each business unit within the Group:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Process 1<\/strong>: Ensure business unit focus on human-centred quality<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Process 2<\/strong>: Enable HCD across projects and systems<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Process 3<\/strong>: Execute human-centred design<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In 2021, aka the second year of the three-year program, the goal is to <strong>formalise design as a scalable function<\/strong>. We will move beyond basic participatory design processes through shared ownership, role clarity, joint accountability, and more documentation of what are now more substantial design practices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will enable design to <strong>support more complex product ecosystems<\/strong> while integrating into equally complex internal operating structures.<\/span><\/p>\n<h2><b>Building a Design Community<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once defined the general goals and mission of design, it&#8217;s time to start delivering by &#8211; first things first &#8211; <strong>increasing internal awareness<\/strong> on design topics and creating the conditions for a common design culture. And what better way to do this than by <strong>establishing a corporate Design Community?<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Design Community is an environment for designers and non designers that allows <strong>cross meetings and pollinations<\/strong> in an associative and not hierarchical way. Everybody is welcome, as long as they feel open to sharing and listening to others.<\/span><\/p>\n<figure id=\"attachment_211689\" aria-describedby=\"caption-attachment-211689\" style=\"width: 997px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-211689 size-full\" src=\"https:\/\/www.growens.io\/wp-content\/uploads\/2020\/10\/mailup-group-design-community.png\" alt=\"MailUp Group Design Community\" width=\"997\" height=\"543\" srcset=\"https:\/\/www.growens.io\/wp-content\/uploads\/2020\/10\/mailup-group-design-community.png 997w, https:\/\/www.growens.io\/wp-content\/uploads\/2020\/10\/mailup-group-design-community-300x163.png 300w, https:\/\/www.growens.io\/wp-content\/uploads\/2020\/10\/mailup-group-design-community-768x418.png 768w, https:\/\/www.growens.io\/wp-content\/uploads\/2020\/10\/mailup-group-design-community-70x38.png 70w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><figcaption id=\"caption-attachment-211689\" class=\"wp-caption-text\">Who is part of the Group Design Community?<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In the Design Community, <strong>designers spread informal knowledge<\/strong> on tools and methods, or share insights gathered at external conferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They also work at <strong>creating a Design Archive<\/strong>, where they collect design courses, specific design documents, and a digital design book stack.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They discuss case studies, deep dive into specific topics in order to make them more accessible to others, and have the proper space to <strong>safely suggest innovative projects and ideas<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Design Community does not deliver value only to designers, though. It is <strong>a valuable asset meant to enrich the whole Group<\/strong>. This is achieved, for instance, by creating a Method Bank and a case study library, open to anyone within the organisation in need of leveraging the know-how already available.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Design Community isn\u2019t just a program &#8211; it\u2019s each designer and their daily actions. <strong>Everyone is welcome to join<\/strong>, learn and grow, to share challenges and knowledge, to build lasting relationships and to do the good of other people in the Group, while having fun on the way.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growens is transforming the way it thinks, does and communicates design, with the ultimate goal of becoming a real design organisation.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[81],"class_list":["post-211686","post","type-post","status-publish","format-standard","hentry","category-senza-categoria","tag-innovation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts\/211686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/comments?post=211686"}],"version-history":[{"count":5,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts\/211686\/revisions"}],"predecessor-version":[{"id":220874,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts\/211686\/revisions\/220874"}],"wp:attachment":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/media?parent=211686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/categories?post=211686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/tags?post=211686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}