{"id":212550,"date":"2021-03-24T11:42:53","date_gmt":"2021-03-24T10:42:53","guid":{"rendered":"https:\/\/www.growens.io\/?p=212550"},"modified":"2021-05-06T15:31:05","modified_gmt":"2021-05-06T13:31:05","slug":"introducing-growens","status":"publish","type":"post","link":"https:\/\/www.growens.io\/en\/introducing-growens\/","title":{"rendered":"Introducing Growens"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The latest Board of Directors meeting, in approving the <a href=\"https:\/\/www.growens.io\/en\/doc\/20210323-fy-report-announcement-eng\/\" target=\"_blank\" rel=\"noopener\"><strong>2020 consolidated results<\/strong><\/a>, also proposed a momentous change &#8211; that of <strong>a new identity for our Group brand<\/strong>, along with an updated mission &amp; payoff statements, and a brand new purpose statement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are beyond thrilled to announce the new brand identity that soon will accompany our Group\u2019s growth in the coming years, leveling the external perception of our brand to <strong>better meet ambitious business challenges<\/strong>.<\/span><\/p>\n<p><strong>MailUp Group becomes Growens.\u00a0<\/strong><\/p>\n<div class=\"video-container\">.video-container {<br \/>\nposition: relative;<br \/>\nwidth: 100%;<br \/>\npadding-bottom: 56.25%;<br \/>\n}<br \/>\n<iframe class=\"video\" src=\"https:\/\/www.youtube.com\/embed\/I0hQSWNoUCE\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/div>\n<h2><\/h2>\n<h2><b>Why A New Brand?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Nineteen years ago<\/strong>, MailUp was established as a small bootstrapped digital agency in the birthplace of the violin. The email technology was new back then, and with it <strong>the company grew quickly and solidly<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following the IPO on AIM, the first acquisitions and the <strong>increased complexity of the corporate structure<\/strong>, <\/span><a href=\"https:\/\/www.growens.io\/en\/foundations-mailup-group-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the \u201cMailUp Group\u201d brand was created<\/span><\/a><span style=\"font-weight: 400;\"> in order to set the newly formed holding entity apart from that of its business units.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As technology and our customers\u2019 needs evolved, <strong>our business and products evolved<\/strong> along with them.<\/span> <span style=\"font-weight: 400;\">While <strong>outgrowing email<\/strong>, we started to include other cutting-edge technologies in our offer, such as <\/span><a href=\"https:\/\/beefree.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">mobile content creation<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.datatrics.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">predictive marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now it\u2019s time to take <strong>a new, important step in our evolution<\/strong>. We are ready to let the \u201cmail\u201d in our name go, and to fully embrace our innermost calling &#8211; that of <strong>helping businesses grow<\/strong> thanks to our technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While <strong>nothing changes in the Group\u2019s structure or composition<\/strong>, we bring our brand perception up to speed with what we already are under the hood: an international company made of passionate people, deeply rooted in our communities and with a strong sense of business ethics. We are transparent toward our investors, loyal to our employees, and passionate about innovation.<\/span><\/p>\n<h2><b>Becoming Growens<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">But let&#8217;s go back to where it all started. In 2020 we set out to <strong>deeply rethink<\/strong> the way we want to be perceived by our key stakeholders &#8211; <strong>customers, investors, and talents<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We started a long process of digging into our history, looking for the innermost sense of who we are. We interviewed many people in the company in long heart-to-heart conversations, trying to figure out <strong>why we do what we do, in the way we do it<\/strong>; where we want to go, what has brought us thus far, and what drives us in creating more value for our stakeholders every day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The name Growens came from this very idea &#8211; that <strong>our technology is a powerful growth enabler for companies<\/strong>. <\/span><i><span style=\"font-weight: 400;\">Growens<\/span><\/i><span style=\"font-weight: 400;\"> is a transparent mix of the English root for<\/span><i><span style=\"font-weight: 400;\"> growth<\/span><\/i><span style=\"font-weight: 400;\"> and the Latin<\/span><i><span style=\"font-weight: 400;\"> -ens<\/span><\/i><span style=\"font-weight: 400;\"> suffix, indicating an active action agency.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new name carries a <strong>positive, organic connotation<\/strong>, meant to connect our past and our future. We also dropped the \u201cGroup\u201d in our name, for the sake of simplicity and immediacy.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-212586 size-medium aligncenter\" src=\"https:\/\/www.growens.io\/wp-content\/uploads\/2021\/03\/Growens_left-300x72.jpg\" alt=\"Growens\" width=\"300\" height=\"72\" srcset=\"https:\/\/www.growens.io\/wp-content\/uploads\/2021\/03\/Growens_left-300x72.jpg 300w, https:\/\/www.growens.io\/wp-content\/uploads\/2021\/03\/Growens_left-1024x247.jpg 1024w, https:\/\/www.growens.io\/wp-content\/uploads\/2021\/03\/Growens_left-768x185.jpg 768w, https:\/\/www.growens.io\/wp-content\/uploads\/2021\/03\/Growens_left-1536x370.jpg 1536w, https:\/\/www.growens.io\/wp-content\/uploads\/2021\/03\/Growens_left-2048x494.jpg 2048w, https:\/\/www.growens.io\/wp-content\/uploads\/2021\/03\/Growens_left-70x17.jpg 70w, https:\/\/www.growens.io\/wp-content\/uploads\/2021\/03\/Growens_left-1920x463.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>A New Mission &amp; Payoff<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We didn\u2019t stop at the name, though. While reviewing our identity, we realised that also <strong>other corporate pillars<\/strong> were somewhat disconnected from the way we currently feel about ourselves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our<strong> mission statement<\/strong>, for one, was centred around the \u201cmessaging\u201d concept, which was true a few years back, but is not accurate any longer since Datatrics &#8211; our latest acquisition, and the one farthest from the mailing domain &#8211; came to be in the family. Also, the current mission doesn\u2019t stress enough <strong>the importance of our people<\/strong> and their passion as drivers and enablers of everything we do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <strong>new mission statement<\/strong> is meant to be broader, more inclusive, more to the point, and warmer:<\/span><\/p>\n<blockquote><p><strong><i>\u201cWe bring growth and technological innovation to our customers and investors worldwide, thanks to ethical and easy-to-use marketing and communication tools, developed with passion by an international team\u201d<\/i><\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">MailUp Group never had <strong>a proper payoff<\/strong>, or an element meant to summarise in a handful of words the core business of a company, or, in our case, of a group of companies. In the past, we used <\/span><i><span style=\"font-weight: 400;\">\u201cTechnology for marketers\u201d<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">\u201cThe marketing technology hub\u201d<\/span><\/i><span style=\"font-weight: 400;\"> alternately, but we always felt that this expression lacked clarity and was all in all way too flat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So we reshaped it in a way that immediately and precisely <strong>describes the advantages<\/strong> we bring to our customers:<\/span><\/p>\n<blockquote><p><strong><i>\u201cTechnology to help businesses communicate better and faster\u201d<\/i><\/strong><\/p><\/blockquote>\n<h2><b>Stepping Up In Our Sustainability Efforts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">And yet, this was not it. Last year the company started a path to <\/span><a href=\"https:\/\/www.growens.io\/en\/sustainability\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ESG<\/span><\/a><span style=\"font-weight: 400;\"> (environmental, sustainability, and governance) disclosure on a voluntary basis, by <strong>issuing <\/strong><\/span><strong><a href=\"https:\/\/www.growens.io\/en\/doc\/sustainability-report-2019\/\" target=\"_blank\" rel=\"noopener\">its very first Sustainability Report<\/a><\/strong><span style=\"font-weight: 400;\">, with the final aim of supporting the achievement of the <\/span><a href=\"https:\/\/sdgs.un.org\/goals\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UN 2030 Agenda<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><em>Update at May 4, 2021: the new and updated <a href=\"https:\/\/www.growens.io\/wp-content\/uploads\/2021\/05\/Growens-Sustainability-Report-2020-EN.pdf\" target=\"_blank\" rel=\"noopener\">2020 Sustainability Report<\/a> is now available.\u00a0<\/em><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, we realised we needed <strong>a clear, common driver<\/strong> for our future efforts where sustainability is concerned.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A purpose statement provides the reason(s) an organisation exists in relation to society and focuses on the <strong>company\u2019s impact on communities<\/strong>. It looks outwards, and in this it differs from the vision and mission statements, which are strictly business-related and look inward.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our impact was identified in our active contribution to <strong>improve and advance society<\/strong> through a specific way of doing marketing.\u00a0<\/span><\/p>\n<blockquote><p><strong><i>\u201cWe nurture healthy, sustainable marketing through innovative technologies that foster well-being, awareness and digital advancement for society, businesses and users\u201d.<\/i><\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\"><strong>Well-being<\/strong>, in particular, encompasses a number of aspects:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Economic well-being for those who choose our solutions (quality solutions that bring value and satisfaction to companies)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emotional well-being for end users: our solutions are designed to foster respect for end users, data protection and message relevance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social and human well-being for the communities where we are rooted and for the people that work with us at any level<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is just the beginning: we like to think big, and we are not afraid to do so.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost twenty years after our beginnings, we are thrilled to disclose the next step in our Group\u2019s evolution: MailUp Group will soon become Growens.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[77],"class_list":["post-212550","post","type-post","status-publish","format-standard","hentry","category-senza-categoria","tag-growth"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts\/212550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/comments?post=212550"}],"version-history":[{"count":11,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts\/212550\/revisions"}],"predecessor-version":[{"id":213599,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts\/212550\/revisions\/213599"}],"wp:attachment":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/media?parent=212550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/categories?post=212550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/tags?post=212550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}