{"id":213655,"date":"2021-05-18T17:55:09","date_gmt":"2021-05-18T15:55:09","guid":{"rendered":"https:\/\/www.growens.io\/?p=213655"},"modified":"2023-12-18T14:39:54","modified_gmt":"2023-12-18T13:39:54","slug":"gumbamail","status":"publish","type":"post","link":"https:\/\/www.growens.io\/en\/gumbamail\/","title":{"rendered":"Behind the curtain: developing Gumbamail"},"content":{"rendered":"

At Growens, our companies know how to make their products matter<\/strong>. And yet, they don’t invest in just improving their existing solutions, but they constantly strive to intercept new customer needs<\/strong> and provide innovative, out-of-the-box solutions to those needs.<\/p>\n

Yes, also when this means taking on a challenge and coming up with an entirely new product<\/strong>.<\/p>\n

That’s what Acumbamail<\/a> did in launching Gumbamail<\/a><\/strong>, a side project that answered user needs so well as to gather hundreds of users in a very short time. Let’s deep dive into this project, through the words of its very own team, and shed light on how innovation gets done at Growens.<\/p>\n

What is Gumbamail?<\/strong><\/h2>\n

Gumbamail is Acumbamail\u2019s recently launched side project<\/span>\u2014 A Chrome extension to <\/span>send email marketing campaigns right from users’ Gmail inbox with valuable features<\/b> such as an embedded drag & drop email template editor, +260 customisable email templates, or real-time reporting. It is available on the Chrome Web Store<\/a>.\u00a0<\/span><\/p>\n

\"Gumbamail<\/p>\n

In this article, we will guide you through the journey from why we chose to go for a Chrome extension to how we launched the product and what lies ahead.<\/span><\/p>\n

Why a chrome extension<\/strong><\/h2>\n

The perks of a marketplace<\/strong><\/h3>\n

\u00a0First of all, we considered what launching a product on the marketplace entailed and we noticed many perks, such as:<\/span><\/p>\n