{"id":215176,"date":"2022-03-04T10:54:33","date_gmt":"2022-03-04T09:54:33","guid":{"rendered":"https:\/\/www.growens.io\/?p=215176"},"modified":"2022-03-25T16:22:12","modified_gmt":"2022-03-25T15:22:12","slug":"carbon-neutral","status":"publish","type":"post","link":"https:\/\/www.growens.io\/en\/carbon-neutral\/","title":{"rendered":"On a mission to carbon neutrality, by offsetting website emissions"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The continuous effects of <\/span><b>global warming<\/b><span style=\"font-weight: 400;\"> on our planet keep bringing a large number of institutions, companies and citizens closer to more sustainable actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the main cause of climate change is due to the sharp increase in carbon dioxide and other greenhouse gasses in the atmosphere, many companies in recent times have set out to become <\/span><b>Carbon neutral<\/b><span style=\"font-weight: 400;\"> first and then <\/span><b>Climate positive<\/b><span style=\"font-weight: 400;\">. We will talk more about these two topics soon.\u00a0<\/span><\/p>\n<p><b>Growens <\/b><span style=\"font-weight: 400;\">shares the same goal. One \u200b\u200bof our company\u2019s values is precisely that of <\/span><b>caring<\/b><span style=\"font-weight: 400;\">, not only aimed at people but at the environment too. This is the reason that led the company, over the years, to concretely commit to limiting its own impact on the environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today we take a step further, making Growens&#8217; online presence equally sustainable, fully offsetting the carbon dioxide emissions produced by traffic on the growens.io website.<\/span><\/p>\n<h2><b>How to make a website carbon neutral\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We are pleased to announce our new project which aims to make the growens.io <\/span><b>website <\/b><span style=\"font-weight: 400;\">entirely <\/span><b>carbon neutral<\/b><span style=\"font-weight: 400;\">, with the support of <\/span><b>Tree Nation<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve this result we rely on a service called \u201c<\/span><b>Net zero website<\/b><span style=\"font-weight: 400;\">\u201d, offered by Tree Nation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This service provided our website with a smart <\/span><b>label<\/b><span style=\"font-weight: 400;\">, set in the footer, that is able to track and calculate the CO2 emissions produced by our website and automatically <\/span><b>plant trees<\/b><span style=\"font-weight: 400;\"> to compensate for them.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-215172\" src=\"https:\/\/www.growens.io\/wp-content\/uploads\/2022\/03\/growens-carbon-neutral-1.png\" alt=\"Net Zero Website\" width=\"450\" height=\"277\" srcset=\"https:\/\/www.growens.io\/wp-content\/uploads\/2022\/03\/growens-carbon-neutral-1.png 558w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/03\/growens-carbon-neutral-1-300x185.png 300w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/03\/growens-carbon-neutral-1-70x43.png 70w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Our <\/span><a href=\"https:\/\/tree-nation.com\/profile\/growens\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">forest<\/span><\/a><span style=\"font-weight: 400;\"> will keep growing.<\/span><\/p>\n<h2><b>The environmental impact of the internet<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Often, we forget how the internet has a real <\/span><b>impact on the environment<\/b><span style=\"font-weight: 400;\">. Any operation performed on the internet, even the simplest, consumes electricity. As a result, a large amount of CO2 is dispersed into the environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the researcher <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=QYRy8ghVlOU\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mikes Hazas<\/span><\/a><span style=\"font-weight: 400;\"> of Lancaster University, the carbon footprint of our electronic devices, the internet, large datacenters and servers, that allow the internet to function, are responsible for nearly <\/span><b>3% of global greenhouse gas emissions<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, this trend will keep increasing and this is the reason why every action that aims at <\/span><b>saving <\/b><span style=\"font-weight: 400;\">and <\/span><b>offsetting <\/b><span style=\"font-weight: 400;\">part of the emissions, generated by the web, has a real impact on the future of our planet.<\/span><\/p>\n<h2><b>What is the difference between being Carbon neutral and Climate positive?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As previously mentioned, in the last few years<\/span> <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/08\/26\/101-companies-committed-to-reducing-their-carbon-footprint\/?sh=394a6a1c260b\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a growing number<\/span><\/a><span style=\"font-weight: 400;\"> of companies has included sustainability principles in their business practices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main goals can be becoming carbon neutral or climate positive. In particular a company can be defined as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carbon neutral<\/b><span style=\"font-weight: 400;\">, when any CO2 released into the atmosphere from a company\u2019s activity is balanced by an equivalent amount being removed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Climate positive<\/b><span style=\"font-weight: 400;\">, when activity goes beyond achieving net-zero carbon emissions to create an environmental benefit by removing additional carbon dioxide from the atmosphere.<\/span><\/li>\n<\/ul>\n<h2><b>Growens and sustainability<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Since caring for the environment has always been an important part of our company&#8217;s <\/span><b>DNA<\/b><span style=\"font-weight: 400;\">, since 2007 we have been investing in initiatives related to <\/span><a href=\"https:\/\/www.growens.io\/en\/sustainability\/\"><span style=\"font-weight: 400;\">sustainability<\/span><\/a><span style=\"font-weight: 400;\">. During these years Growens has:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">been planting <\/span><b>forests <\/b><span style=\"font-weight: 400;\">to fully offset its carbon emissions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">generated the photovoltaic energy it requires to work thanks to special Smart Flower <\/span><b>solar panels<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">chosen certified <\/span><b>buildings <\/b><span style=\"font-weight: 400;\">that are designed to optimize energy consumption and minimize waste<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">promoted a<\/span><b> mindful approach to resources<\/b><span style=\"font-weight: 400;\">, minimizing any unnecessary usage of paper and plastic.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These initiatives are only the beginning of our path in favor of sustainability, more is to come.<\/span><\/p>\n<h2><b>Wrap up <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Growens has always paid great attention to the environment and always will. Day after day we work to minimize our impact on the planet, aiming for carbon neutrality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next step is becoming <\/span><b>climate positive<\/b><span style=\"font-weight: 400;\"> too and in order to start this journey, we already have something in mind that will not be long in coming. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about Growens&#8217; initiatives related to sustainability, it is possible to consult our last <\/span><a href=\"https:\/\/www.growens.io\/en\/doc\/bs21-eng\/\" target=\"_blank\" rel=\"noopener\"><b>Sustainability Report<\/b><\/a><span style=\"font-weight: 400;\"> .<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Article by Elisa Battigelli<\/em><br \/>\n<em>Junior Corporate Communications Specialist, Growens<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-215159 size-thumbnail\" src=\"https:\/\/www.growens.io\/wp-content\/uploads\/2022\/03\/elisa-battigelli-tonda-150x150.png\" alt=\"Elisa Battigelli\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.growens.io\/wp-content\/uploads\/2022\/03\/elisa-battigelli-tonda-150x150.png 150w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/03\/elisa-battigelli-tonda-300x300.png 300w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/03\/elisa-battigelli-tonda-60x60.png 60w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/03\/elisa-battigelli-tonda-70x70.png 70w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/03\/elisa-battigelli-tonda.png 310w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growens makes its own website carbon neutral, by planting trees to offset the website CO2 emissions.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[85],"class_list":["post-215176","post","type-post","status-publish","format-standard","hentry","category-senza-categoria","tag-sustainability-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts\/215176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/comments?post=215176"}],"version-history":[{"count":6,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts\/215176\/revisions"}],"predecessor-version":[{"id":215300,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts\/215176\/revisions\/215300"}],"wp:attachment":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/media?parent=215176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/categories?post=215176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/tags?post=215176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}