{"id":215638,"date":"2022-05-02T09:38:03","date_gmt":"2022-05-02T07:38:03","guid":{"rendered":"https:\/\/www.growens.io\/?p=215638"},"modified":"2022-05-04T11:05:36","modified_gmt":"2022-05-04T09:05:36","slug":"growens-values","status":"publish","type":"post","link":"https:\/\/www.growens.io\/en\/growens-values\/","title":{"rendered":"Growens&#8217; values and behaviors"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How important is a value system in defining corporate strategies? <\/span><span style=\"font-weight: 400;\">How can we transform abstract concepts &#8211; such as, in our case, Passion, Caring, Trust and Open-Mindedness &#8211; into \u00a0 driving behaviors for both the individual and the organization?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Growens\u2019 case, the solution lies in a daily application of\u00a0 a set of core ethical principles by the people of the Group and by the Company itself. It is easy to recognise Growens\u2019 values in the way its employees relate to each other.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Growens everything revolves around four basic values: from the choice to <\/span><a href=\"https:\/\/www.growens.io\/en\/wow\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">work flexibly <\/span><\/a><span style=\"font-weight: 400;\">\u00a0to a specific leadership style, from a collaborative feedback culture to the inclusion of value-related evaluations within the growth paths of employees. Values are also brought to life through the daily initiatives of the <\/span><span style=\"font-weight: 400;\">Value Team<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how was the Growens value set born?<\/span><\/p>\n<h2><b>Towards the creation of a corporate culture<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In 2018, on the wave of a constant growth path, the Group defined a common and shared Cultural Identity for all its Business Units.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The entire process was based on a bottom-up approach: employees of all Business Units were actively involved in workshops and laboratories organized by the People &amp; Culture Team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The aim of such meetings was to work in a collaborative and creative way, to bring out the most significant and shared traits of the corporate culture. During these meetings we synthesized and formalized those traits into four values \u200b\u200band sixteen behaviors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After many workshops, the following\u00a0 four values were selected:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-215641 aligncenter\" src=\"https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/values-en.png\" alt=\"\" width=\"957\" height=\"646\" srcset=\"https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/values-en.png 957w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/values-en-300x203.png 300w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/values-en-768x518.png 768w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/values-en-70x47.png 70w\" sizes=\"auto, (max-width: 957px) 100vw, 957px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-215643 size-large\" src=\"https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/ian-1024x380.png\" alt=\"\" width=\"770\" height=\"286\" srcset=\"https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/ian-1024x380.png 1024w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/ian-300x111.png 300w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/ian-768x285.png 768w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/ian-1536x570.png 1536w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/ian-70x26.png 70w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/ian-1920x713.png 1920w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/ian.png 2048w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<h2><b>From values \u200b\u200bto behaviors<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The presence of values \u200b\u200bis not enough for defining a corporate culture. Taken individually, values \u200b\u200bare just abstract concepts and in order to understand whether they are actually implemented, it is necessary to identify behaviors linked to them, which are observable and therefore measurable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Growens&#8217; next step was precisely this: outlining a series of behaviors to be applied in every area of the \u200b\u200bworking life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the selection, the following behaviors were identified.<\/span><\/p>\n<h3><b>Trust<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I choose to trust my colleagues<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I\u2019m comfortable delegating my work<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I\u2019m confident in expressing doubt or disagreement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I\u2019m trustworthy because I\u2019m accountable<\/span><\/li>\n<\/ul>\n<h3><b>Caring<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I recognize and value my colleagues\u2019 contribution<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I listen to and give feedback<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I share my expertise for the benefit of my team\u2019s growth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I care about our customers, environment and stakeholders<\/span><\/li>\n<\/ul>\n<h3><b>Passion<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I go the extra mile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I work with enthusiasm and share it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I enjoy what I do<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I\u2019m proud of my company &amp; my work<\/span><\/li>\n<\/ul>\n<h3><b>Open-Mindedness<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I embrace change<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I value other people\u2019s point of view<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I\u2019m open to recognize and learn from my mistakes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I love to learn and keep up-to-date<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-215645 size-large\" src=\"https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/clelia-1-1024x380.png\" alt=\"\" width=\"770\" height=\"286\" srcset=\"https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/clelia-1-1024x380.png 1024w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/clelia-1-300x111.png 300w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/clelia-1-768x285.png 768w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/clelia-1-1536x570.png 1536w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/clelia-1-70x26.png 70w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/clelia-1-1920x713.png 1920w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/clelia-1.png 2048w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<h2><b>360\u00b0 Feedback<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For the Group it is essential that everyone embodies the values \u200b\u200band respects the behaviors listed above. To verify that these rules are actually respected, Growens relies on a constant <\/span><span style=\"font-weight: 400;\">a<\/span><span style=\"font-weight: 400;\">nd transparent 360\u00b0 Feedback system, which is a fundamental part of the Group&#8217;s <\/span><a href=\"https:\/\/www.growens.io\/en\/leadership-model\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Total Rewards Program<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This program was created for the first time in 2019 by the People &amp; Culture team, with the aim of creating an environment that promoted merit, well-being and development of people, in line with\u00a0 the corporate values.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, the Total Reward program, for the part linked to\u00a0 the people development, provides for an annual evaluation, in which three dimensions are assessed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performance, in terms of quantitative objectives on the results obtained<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Development, in terms of qualitative objectives on improved or learned skills<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compliance with core values \u200b\u200band the related behavioral system\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Respect for the corporate culture is therefore a fundamental requirement for growing within the company.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-215647 size-large\" src=\"https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/annette-1-1024x380.png\" alt=\"\" width=\"770\" height=\"286\" srcset=\"https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/annette-1-1024x380.png 1024w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/annette-1-300x111.png 300w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/annette-1-768x285.png 768w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/annette-1-1536x570.png 1536w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/annette-1-70x26.png 70w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/annette-1-1920x713.png 1920w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/annette-1.png 2048w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<h2><b>Values \u200b\u200bin everyday life: the Value Team<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In 2018, Growens established the first <a href=\"https:\/\/www.growens.io\/en\/value-team-2\/\" target=\"_blank\" rel=\"noopener\">Value Team<\/a>, a group consisting of seven people belonging to different Business Units, with the aim of developing and spreading a shared corporate culture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Initially, this group was supposed to have a limited duration. Given the engagement level and the amount of value it created, it was decided to set a new one up every year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every year to fulfill its goal, the Value Team carries out new projects and activities that reflect the values \u200b\u200band behaviors of the Group, creating moments of aggregation among employees and spreading the values \u200b\u200bthemselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The strong points that characterize the Value Team and that allow to create a high level of engagement are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brilliant people<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Good mix of skills<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Different cultures and points of view<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Different experiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">International team<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open Mindedness<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-215649 size-large\" src=\"https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/enrico-1-1024x380.png\" alt=\"\" width=\"770\" height=\"286\" srcset=\"https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/enrico-1-1024x380.png 1024w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/enrico-1-300x111.png 300w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/enrico-1-768x285.png 768w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/enrico-1-1536x570.png 1536w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/enrico-1-70x26.png 70w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/enrico-1-1920x713.png 1920w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/04\/enrico-1.png 2048w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<h2><b>Wrap Up\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Defining the mission, the vision and values \u200b\u200bis a fundamental step for creating a successful corporate culture. This allows to create a better workplace, where people feel comfortable and have the freedom and empowerment to give their best.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Growens recognizes this importance, also understanding how the creation of a corporate culture is not a static process, but one that is constantly changing, for which constant commitment is required.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em>Article by Elisa Battigelli<\/em><br \/>\n<em>Junior Corporate Communications Specialist, Growens<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-215160 size-thumbnail\" src=\"https:\/\/www.growens.io\/wp-content\/uploads\/2022\/03\/elisa-battigelli-tonda-150x150.png\" alt=\"Elisa Battigelli\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.growens.io\/wp-content\/uploads\/2022\/03\/elisa-battigelli-tonda-150x150.png 150w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/03\/elisa-battigelli-tonda-300x300.png 300w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/03\/elisa-battigelli-tonda-60x60.png 60w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/03\/elisa-battigelli-tonda-70x70.png 70w, https:\/\/www.growens.io\/wp-content\/uploads\/2022\/03\/elisa-battigelli-tonda.png 310w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Values \u200b\u200bprovide the backbone of a corporate culture. Let\u2019s deep dive into the real meaning of the Growens values and the activities that put them into action.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[74],"class_list":["post-215638","post","type-post","status-publish","format-standard","hentry","category-senza-categoria","tag-culture"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts\/215638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/comments?post=215638"}],"version-history":[{"count":7,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts\/215638\/revisions"}],"predecessor-version":[{"id":215658,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts\/215638\/revisions\/215658"}],"wp:attachment":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/media?parent=215638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/categories?post=215638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/tags?post=215638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}