{"id":218935,"date":"2022-12-22T09:59:58","date_gmt":"2022-12-22T08:59:58","guid":{"rendered":"https:\/\/www.growens.io\/?p=218935"},"modified":"2023-01-31T17:48:58","modified_gmt":"2023-01-31T16:48:58","slug":"datatrics-updates","status":"publish","type":"post","link":"https:\/\/www.growens.io\/en\/datatrics-updates\/","title":{"rendered":"Datatrics updates its CDP: new Audience 2.0 and Touchpoint Builder"},"content":{"rendered":"

Datatrics<\/span><\/a>, the Business Unit of the Growens Group, released two new features for its <\/span>CDP (Customer Data Platform)<\/b>: <\/span>Audience 2.0<\/span><\/a> simplifies and optimizes the<\/span> customers and visitors profiling, <\/b>while <\/span>Touchpoint Builder<\/span><\/a> allows to<\/span> create personalized touchpoint <\/b>in a very short time without the use of HTML and CSS codes.<\/span><\/p>\n

Audience 2.0<\/b><\/h2>\n

To create efficient and personalized marketing campaigns, it is necessary to have as much information as possible about each customer and visitor, in order to understand who the recipients of a specific campaign are and what characteristics each touchpoint must have in order to create conversions.<\/span><\/p>\n

The new Audience version allows users to create a <\/span>new customer profile<\/b> containing information about up to <\/span>50 touchpoints<\/b>, offering better profiling and real-time data updating.<\/span><\/p>\n

Audience tracks every operation performed by the software, showing and explaining each process in a <\/span>clear and transparent wa<\/b>y to users.<\/span><\/p>\n

Furthermore, the criteria underlying the creation of the user profile are fully <\/span>customizable, quick and easy<\/b> to set thanks to the new user friendly interface.<\/span><\/p>\n

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Touchpoint Builder<\/b>\u00a0<\/span><\/h2>\n

Very often the touchpoints creation, whether they are pop-ups or banners, requires coding and design skills that Marketing Teams do not always have.<\/span><\/p>\n

To overcome this problem, the new Datatrics Touchpoint Builder allows users to create any kind of touchpoint in just a few minutes, taking advantage of the <\/span>no-code “drag & drop” feature<\/b>, relying on the templates of <\/span>BEE<\/span><\/a>, the Business Unit of the Growens Group.<\/span><\/p>\n

This allows anyone to customize the touchpoints design from every point of view (including graphics) and even decide where and when to make them appear on a web page.<\/span><\/p>\n

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The evolution of Datatrics<\/b>\u00a0<\/span><\/h2>\n

Datatrics is a Business Unit of the Growens Group based in the Netherlands and specializes in helping companies <\/span>develop personal connections<\/b> with individual customers.<\/span><\/p>\n

Its self-learning and ready-to-use CDP platform creates personalized customer profiles<\/span> in real time<\/b>, allowing you to identify the best touchpoints to engage with current and potential customers in the most suitable way, place and time.<\/span><\/p>\n

Datatrics evolution<\/b>\u00a0<\/span><\/h2>\n