{"id":219451,"date":"2023-04-06T17:37:42","date_gmt":"2023-04-06T15:37:42","guid":{"rendered":"https:\/\/www.growens.io\/?p=219451"},"modified":"2023-04-06T18:01:45","modified_gmt":"2023-04-06T16:01:45","slug":"ponchielli-theater","status":"publish","type":"post","link":"https:\/\/www.growens.io\/en\/ponchielli-theater\/","title":{"rendered":"Growens supports the Ponchielli Theater in Cremona"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Growens pays attention to the social impact of its activities and supports organizations aimed at <\/span><b>promoting culture<\/b><span style=\"font-weight: 400;\"> in the areas where it operates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In particular, for 2023 it chose to become a<\/span><b> full-fledged supporter<\/b><span style=\"font-weight: 400;\"> of the prestigious and historical Ponchielli Theater in Cremona (Group\u2019s birthplace), where in the past years it has supported events such as the <\/span><a href=\"https:\/\/www.growens.io\/en\/tedx-cremona\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tedx Cremona<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Why Growens supports the Theater\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Theater has always played an important role of aggregation, meeting and exchange of thoughts, contributing to social and human evolution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Supporting this institution means helping the culture and the history of our territory, holding up, in a practical way, our country&#8217;s ability <\/span><b>to excite and create culture<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Specifically, Growens&#8217; choice to support the Ponchielli Theater is in line with the <\/span><a href=\"https:\/\/www.growens.io\/en\/growens-values\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">values<\/span><\/a><span style=\"font-weight: 400;\"> \u200b\u200bthat define the Group:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;<\/span><b>Caring<\/b><span style=\"font-weight: 400;\">&#8221; towards the people and the community in which the company does business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;<\/span><b>Open-Mindedness<\/b><span style=\"font-weight: 400;\">&#8221; means embracing innovation and fostering pollination between technology and tradition\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;<\/span><b>Passion<\/b><span style=\"font-weight: 400;\">&#8221; for at all forms of culture and arts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;<\/span><b>Trust<\/b><span style=\"font-weight: 400;\">&#8221; in building solid and profitable relationships with local stakeholders.<\/span><\/li>\n<\/ul>\n<h4><b>W<\/b><b>hat the partnership entails<\/b><\/h4>\n<p>Growens commits to support the Ponchielli Theater and<b> to actively join <\/b>the Theater life, guaranteeing to its employees an easier access to the shows and involving them personally in the cultural and social initiatives promoted by this institution.<\/p>\n<h2><b>About the Ponchielli Theater<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.teatroponchielli.it\/en\/\" target=\"_blank\" rel=\"noopener\">Ponchielli Theater<\/a> dates back to the 18th century. Over the centuries it was repeatedly destroyed and built again by great architects such as <\/span><b>Giovanni Battista Zaist, Luigi Canonica, Faustino Rodi and Luigi Voghera<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite the vicissitudes of time, the Theater has always kept true to its cultural, social and historical mission of<\/span><b> protecting and renewing<\/b><span style=\"font-weight: 400;\"> the intangible heritage of Italian musical art in all its forms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, the Ponchielli Theater promotes and organizes numerous activities, with the aim of enhancing young people and the culture of the area.<\/span><\/p>\n<h2><b>Let&#8217;s hear it from the people that made this collaboration possible<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To better understand the benefits of the partnership from the point of view of the Company, of the institution and of the territory, we asked a few questions to <strong>Matteo Monfredini, <\/strong>Chairman and CFO of Growens, and <strong>Andrea Cigni, <\/strong>Theater Curator and Artistic Director.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why did Growens decide to support the Ponchielli Theater?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Matteo Monfredini<\/strong>: &#8220;Growens has been supporting the local Cremona area for a long time now, contributing not only money but also skills capable of <strong>supporting the development<\/strong> of the community and businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technology today has become an <strong>enabling factor<\/strong> for innovation: we believe that even a historical-artistic structure such as the Ponchielli Theater can innovate its offer and its communication while staying true to its role within the city.&#8221;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What is Growens\u2019 vision for its local community, today and in the future?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Matteo Monfredini<\/strong>: &#8220;Small communities such as Cremona and its territory must increasingly distinguish themselves from large metropolitan areas such as Milan, by highlighting <strong>their strengths<\/strong> in order to remain attractive and prevent depopulation towards the big cities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being attractive doesn\u2019t only entail a residential purpose, but also the possibility of developing <strong>entrepreneurial opportunities<\/strong> using the skills and competences that are present.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good quality of life and the ease of interconnection &#8211; both physical (1 hour by car from Milan) and digital (wired in optical fiber since 2004) &#8211; with the outside world are two enabling factors, but they are not enough.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If we want to attract investments and therefore capital that enhance the city &#8211; both from an entrepreneurial and cultural point of view &#8211; we must create the best conditions for the development of the territory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why Growens has been investing in a number of projects in the area for some time, lending its skills to <strong>innovative projects<\/strong>.&#8221;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">This partnership provides not only financial support, but also a direct involvement of people. What does it mean and what is the goal?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Matteo Monfredini<\/strong>: &#8220;In recent years, Growens has invested significant resources in the qualification of its management, hiring valuable people with <strong>transversal skills<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, we will lend the people who can in some way contribute to projects and initiatives of value for the Theater.&#8221;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What\u2019s the role of the Theater in the 21st century?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Andrea Cigni<\/strong>: &#8220;The Theater paradoxically goes back to its origins. It is not only a place of performance, entertainment and leisure, but it\u2019s also a<strong> place of sociality<\/strong>, inclusion, participation, growth, knowledge and civil life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The actions concern, in addition to the activities more closely connected to live entertainment (opera, dance, prose, music), also in-depth meetings on social issues, support for young people, students and teachers and attention to audiences with sensory deficits and impairments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Theater becomes a <strong>training hub<\/strong> for the creation of collective awareness, of citizens of the future, of all-round identity and knowledge. Multiple experiences, crossings, contributions in terms of shared ideas and projects make the community directly responsible towards the theatrical event, meant as the place of maximum expression of the contemporary <\/span><i><span style=\"font-weight: 400;\">civitas<\/span><\/i><span style=\"font-weight: 400;\">.&#8221;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What is the value of partnering with companies?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Andrea Cigni<\/strong>: &#8220;Sharing a project like the one we have thought for the Cremona Theater\u00a0 isn\u2019t just about the responsibility of the public bodies (Central State and local bodies), but also about involving all those who live and work in the theater community, from individual citizens to companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this creates\u00a0 the support network necessary for the development of such a precious social and cultural institution, fostering a <strong>sense of co-responsibility<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is not a coincidence that there exist tools that allow us to do this, such as the <strong>ArtBonus<\/strong> that enables companies embarking on innovative and social paths to structure their social projects also through the creation of benefit companies and sustainability reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All these activities are indicators of attention towards the others, and may entitle companies to rewards as virtuous social players.&#8221;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What is the added value coming from the combination of technology and tradition?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Andrea Cigni<\/strong>: &#8220;Rethinking, in an innovative and &#8216;technological&#8217; terms, the place where creativity surfaces through manual work and the individual directly creates content and is involved in the work done with their own ingenuity and knowledge, the know-how deriving from centuries of tradition, is a an operation that shouldn&#8217;t scare us, but set us new and more <strong>ambitious goals<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why technology, from digital to VR, and all those <strong>opportunities<\/strong> and perspectives that the current landscape offers, can help us improve our public service in catering to the variety of users &#8211; with their different expectations and needs &#8211; and in generating the cultural products on stage.&#8221;\u00a0<\/span><\/p>\n<h2><b>Wrap up<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Group has always done business taking into consideration its <\/span><b>community welfare<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why it chooses every day to support organizations and associations engaged in activities that promote cultural development and environmental and social well-being<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find out more about Growens&#8217; initiatives in support of society, you can download the latest <a href=\"https:\/\/www.growens.io\/en\/doc\/bs22_eng\/\" target=\"_blank\" rel=\"noopener\">Sustainability Report<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growens becomes supporter of the Ponchielli Theater in Cremona for 2023.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[74,85],"class_list":["post-219451","post","type-post","status-publish","format-standard","hentry","category-senza-categoria","tag-culture","tag-sustainability-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts\/219451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/comments?post=219451"}],"version-history":[{"count":10,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts\/219451\/revisions"}],"predecessor-version":[{"id":219473,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/posts\/219451\/revisions\/219473"}],"wp:attachment":[{"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/media?parent=219451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/categories?post=219451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growens.io\/en\/wp-json\/wp\/v2\/tags?post=219451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}