Growens is an integrated industrial group that creates technologies for predictive marketing, mobile messaging and content creation, meant for organisations wishing to communicate effectively with their customers.
By acquiring 100% of Italian customer engagement platform Contactlab, Growens strengthens its leadership position in the cloud marketing technologies field.
The Contactlab unit will be progressively merged with MailUp, in order to offer Italian and international customers a comprehensive solution for marketing automation.
Organic:
M&A
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