MailUp Group Founders

From Start-Up to Global Excellence

Growens is an integrated industrial group that creates technologies for predictive marketing, mobile messaging and content creation, meant for organizations wishing to communicate effectively with their customers.

Italian design, global vision, attention to local communities – Growens is defined by its people’s passion and competence, by scalability and profitability for its investors, and by innovation for its customers.

It is admitted to trading on the Euronext Growth Milan (EGM) market of the Italian Stock Exchange, and operates worldwide with over 26,000 customers in more than 115 countries.



To be an internationally recognized innovator where passionate people create an ecosystem of data-driven solutions that help with the evolving ways of communicating with customers.



We bring growth and technological innovation to our customers and investors worldwide, thanks to ethical and easy-to-use marketing and communication tools, developed with passion by an international team.

Group's Main Figures

Consolidated revenues FY2022
Customers in 115+ countries
Employees in 3 continents
Sales CAGR 2019-2022

A Tech Group Built on Strong Synergies

Growens was created as a result of the combination between MailUp’s technological research and business success. Today the Group offers a wide range of solutions focused on messaging and data-driven omnichannel marketing automation, used by companies to communicate with their customers.

The Group is now composed of 5 business units, operating in complementary sectors and markets within the landscape of cloud marketing technologies.

Our History


Five young entrepreneurs start a small digital agency in Cremona, Italy


They launch N:Newsletter, an innovative email marketing platform


The idea seems to attract interest but needs stronger identity: N:Newsletter becomes MailUp


The MailUp business grows and steps up: SMS text messages are added to its features


It’s a success: MailUp quickly grows to be market leader in Italy in the Email Marketing SaaS field!


MailUp goes public with an IPO on the Italian Stock Exchange. is launched as a side project


The Company grows with the acquisition of Agile Telecom, Acumbamail and the launch for BEE Plugin


BEE officially spins off in the US as a separate product, kicking off an incredibly successful path


MailUp also lands in South America through a joint venture, expanding its presence overseas


Datatrics is acquired to strengthen the Group’s marketing automation portfolio


It’s time for a new era: in letting go of the “mail” in its name, MailUp Group becomes Growens


The Group acquires Contactlab, major Italian player with 300+ customers, €11 M sales, €1 M EBITDA, 140 employees (2021 data)

From Startup to Leading European Player in Cloud Software

  • Organic and M&A growth
  • From Cremona (Italy) to Europe, Americas, Asia
  • One of the leading European players in cloud marketing technologies

International Presence

Growens grew steadily and consistently both organically and by acquiring both established and emerging companies: Acumbamail (Spanish and LatAm markets), Agile Telecom (SMS wholesale market), Datatrics (artificial intelligence) and Contactlab (customer engagement platform). The brand portfolio is completed by BEE – an email editor launched in San Francisco as a complementary business line. The Group has today an international company with offices worldwide.

Copenhagen • MailUp
Frederikskaj 4 – 2450 Tel: +45 70 27 43 06

Enschede • Datatrics
Hoedemakerplein 2, 7511 JP

Milan • Growens | MailUp+Contactlab
Via Pola 9 – 20124 Tel: +39 02 71040485

Cremona • Growens | MailUp+Contactlab
Via dell’Innovazione Digitale 3 – 26100 Tel: +39 0372 24525

Carpi (MO) • Agile Telecom
Via delle Magliaie 53 – 11410 Tel: +39 059640824

San Francisco • BEE
450 Townsend St. – CA 94107 Tel: (888) 9-MAILUP | (888) 962-4587

Buenos Aires • MailUp+Contactlab
Av. Cabildo 4447, 7th floor – Núñez, CABA Tel: +54 11 5368 1978

Ciudad Real • Acumbamail
Avenida del Rey Santo 3D – 13001 Tel: +34912784071

ft 1000 2021
ft 1000
deloitte 3
deloitte 2
saas 1000