About Us

From Start-Up to Global Excellence

Growens is an integrated industrial group that creates technologies for content creation, predictive marketing and mobile messaging, meant for organizations wishing to communicate effectively with their customers.

Italian design, global vision, attention to local communities – Growens is defined by its people’s passion and competence, by scalability and profitability for its investors, and by innovation for its customers.

It is admitted to trading on the Euronext Growth Milan (EGM) market of the Italian Stock Exchange, and operates worldwide with over 11,500 customers in more than 115 countries.

Vision

To be an internationally recognized innovator where passionate people create an ecosystem of data-driven solutions that help with the evolving ways of communicating with customers.

Mission

We bring growth and technological innovation to our customers and investors worldwide, thanks to ethical and easy-to-use marketing and communication tools, developed with passion by an international team.

Group's Main Figures

€103.3M

Consolidated revenues FY2022

11,500+

Customers in 115+ countries

150+

Employees in 2 continents

+20%

Sales CAGR 2019-2022

An ever-evolving tech group

Growens offers a range of marketing solutions focused on digital content creation, messaging and data-driven automation, leveraged by companies to communicate with their customers. Growens grew steadily and consistently both organically and through acquisitions.

The Group is composed of 3 business units, operating in complementary sectors and markets within the landscape of cloud marketing technologies – Beefree (the digital content editor developed in San Francisco as a side project and today a market leader), Agile Telecom (SMS wholesale market), and Datatrics (AI-powered customer data platform).

Go to Business Units

Our History

2002

Five young entrepreneurs start a small digital agency in Cremona, Italy

2003

They launch N:Newsletter, an innovative email marketing platform

2004

The idea seems to attract interest but needs stronger identity: N:Newsletter becomes MailUp

2006

The MailUp business grows and steps up: SMS text messages are added to its features

2011

It’s a success: MailUp quickly grows to be market leader in Italy in the Email Marketing SaaS field!

2014

MailUp goes public with an IPO on the Italian Stock Exchange. beefree.io is launched as a side project

2015

The Company grows with the acquisition of Agile Telecom, Acumbamail and the launch for Beefree SDK

2016

Beefree officially spins off in the US as a separate product, kicking off an incredibly successful path

2017

MailUp also lands in South America through a joint venture, expanding its presence overseas

2018

Datatrics is acquired to strengthen the Group’s marketing automation portfolio

2021

It’s time for a new era: in letting go of the “mail” in its name, MailUp Group becomes Growens

2022

The Group acquires Contactlab, major Italian player with 300+ customers, €11 M sales, €1 M EBITDA, 140 employees (2021 data)

2023

Growens sells its Email Service Provider business (MailUp+Contactlab and Acumbamail) to the TeamSystem Group for 70 million Euros.

From Startup to Leading European Player in Cloud Software

Organic and M&A growth
From Cremona (Italy) to Europe, Americas, Asia
One of the leading European players in cloud marketing technologies

International Presence

Established in Cremona (Italy) in 2002, Growens stems from the technological research and business success of MailUp, sold to the TeamSystem group in 2023. Today Growens is a multinational group with a strong presence in Europe and North America, and caters to customers worldwide.