Spain

Headquarters

2012

Foundation

12

Employees

Acumbamail is a Spanish based Email Marketing provider, also offering SMS packages and transactional services with a freemium business model suitable for micro-small businesses.

Thanks to its intuitive, easy-to-use technology, Acumbamail allows customers to create, send, and manage their campaigns while also tracking real-time performance.

Financials

  • € 1.9 M ARR
  • +11.9% ARR growth
  • 86% Gross margin
  • 25% EBITDA margin

All data refer to 1Q 2022/March 2022

SaaS KPIs

  • 89.7% Net Revenue Retention
  • 78% Recurring revenue
  • € 1,140 Lifetime value (LTV)
  • 7.8 months – Payback period

Product KPIs

  • 3,558 #Clients
  • 122,201 #Free users
  • 58 NPS

Acumbamail History

2012

Acumbamail is founded by Rafael Cabanillas, Ignacio Arriaga and Miguel Gómez. The goal is to offer a hassle-free, simple marketing platform for Spanish SMBs to connect with their audience and make the most out of the highest ROI channel, email marketing.

2014

Acumbamail positions itself as one of the most powerful email platforms in Spain and LATAM.

2015

Growens acquires 70% of Acumbamail.

2016

Acumbamail integrates SMS marketing into its features to start offering a multichannel solution.

2017

Acumbamail releases a new, powerful feature: automated email workflows.

2018

Growens completes the acquisition of Acumbamail.

2020

Acumbamail releases Gumbamail, a Chrome extension to send email marketing campaigns inside Gmail with valuable features such as an embedded email builder and advanced analytics.

2021

Acumbamail keeps working on powerful features to offer an all-in-one solution to its customers: email and SMS workflows, email list integration with Facebook audiences, and advanced list management options. Now, they send 400 million emails every month to more than 4,000 companies all over the world.

Ignacio Arriaga

Co-founder

LinkedIn profile
LinkedIn profile

Rafael Cabanillas Carrillo

Co-founder

LinkedIn profile

Ignacio and Rafael met in high school and, later on, they were classmates while studying Software Engineering at University. Only two years after graduation, they both launched their first company “Lánzanos”, the first crowdfunding platform in Spain. They sold it in 2012 to put all their efforts into creating, alongside Miguel, Acumbamail.

LinkedIn profile

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ft 1000 2021
ft 1000
deloitte 3
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saas 1000