The Netherlands

Headquarters

2012

Foundation

26

Employees

Datatrics was established in the Netherlands in 2012, with the mission of aggregating marketing and technology to allow marketers to exploit the power of data and artificial intelligence.

Datatrics currently sells a proprietary predictive marketing platform that can be used on a plug-and-play basis to create ever more relevant and omnichannel customer experiences, allowing marketers to increase customer returns.

Financials

  • € 2.3 M ARR
  • -10.6% ARR growth
  • 55% Gross margin
  • -30% EBITDA margin

All data refer to 1Q 2022/March 2022

SaaS KPIs

  • 73.5% Net Revenue Retention
  • 99% Recurring revenue
  • € 13,697 Lifetime value (LTV)
  • 45 months – Payback period

Product KPIs

  • 263 #Clients
  • 109 #Free users
  • 35 NPS

Datatrics History

2012

Datatrics is founded by Bas Nieland, CEO. Being among the earliest CDP developers, Nieland empowers marketers by integrating marketing solutions and dashboarding.

2014

Nieland develops an intuitive interface providing easy access to multi-source data, with machine learning algorithms to analyze data and propose action.

2017

Datatrics opens the new headquarters and launches the new actionable CDP product.

2018

Datatrics is acquired by Growens. This partnership represents Datatrics as a solid enabler with the leverage to sustain healthy growth and investment in the future.

2020

Datatrics expands its reach in Europe and beyond. With offices in the Netherlands and Italy, and strategic partnerships in Germany, Austria, Switzerland, the Nordics, and Latin America, consistent growth in these regions is possible.

Bas Nieland

Founder & CEO

LinkedIn profile

With more than 10 years of experience in the Digital Marketing and e-commerce industry, Bas used his expertise to establish a solid and reliable tool for marketers: Datatrics. As founding CEO of Datatrics, Bas is responsible for Sales and Business & Product development. Datatrics helps companies use internal and external data for data-driven decision-making using AI-powered technology.

LinkedIn profile

Life at Datatrics

Based in the Dutch city of Enschede, the Datatrics team makes a flexible, innovative, and international group where people are at the center.

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