The Netherlands






Datatrics was established in the Netherlands in 2012, with the mission of aggregating marketing and technology to allow marketers to exploit the power of data and artificial intelligence.

Datatrics currently sells a proprietary predictive marketing platform that can be used on a plug-and-play basis to create ever more relevant and omnichannel customer experiences, allowing marketers to increase customer returns.


  • € 2.3 M ARR
  • -3.8% ARR growth
  • 48.4% Gross margin
  • -68.7% EBITDA margin

All data refer to 3Q 2022/September 2022


  • 82% Net Revenue Retention
  • 100% Recurring revenue
  • € 17,293 Lifetime value (LTV)
  • 54 months – Payback period

Product KPIs

  • 268 #Clients
  • 260 #Free users
  • EU-NPS: 28  

Datatrics History


Datatrics is founded by Bas Nieland, CEO. Being among the earliest CDP developers, Nieland empowers marketers by integrating marketing solutions and dashboarding.


Nieland develops an intuitive interface providing easy access to multi-source data, with machine learning algorithms to analyze data and propose action.


Datatrics opens the new headquarters and launches the new actionable CDP product.


Datatrics is acquired by Growens. This partnership represents Datatrics as a solid enabler with the leverage to sustain healthy growth and investment in the future.


Datatrics expands its reach in Europe and beyond. With offices in the Netherlands and Italy, and strategic partnerships in Germany, Austria, Switzerland, the Nordics, and Latin America, consistent growth in these regions is possible.

Bas Nieland

Founder & CEO

LinkedIn profile

With more than 10 years of experience in the Digital Marketing and e-commerce industry, Bas used his expertise to establish a solid and reliable tool for marketers: Datatrics. As founding CEO of Datatrics, Bas is responsible for Sales and Business & Product development. Datatrics helps companies use internal and external data for data-driven decision-making using AI-powered technology.

LinkedIn profile

Life at Datatrics

Working at Datatrics means joining a tightly-knit team spread internationally. We work collaboratively in a dynamic, fast-paced environment fueled by trust & team spirit. All of us act as owners and we are proud of the impact we can make. 

While we love spending time at our office, we promote a flexible, hybrid way of working: all of us can choose whether to work from home, from the office or from anywhere else, at any time.

Open positions at Datatrics

  • Loading

    Please wait a few moments...
  • Loading

    Please wait a few moments...
  • Loading

    Please wait a few moments...
  • Loading

    Please wait a few moments...
  • Loading

    Please wait a few moments...
  • Loading

    Please wait a few moments...
ft 1000 2021
ft 1000
deloitte 3
deloitte 2
saas 1000