MailUp + Contactlab

Italy

Headquarters

2003

Foundation

200+

Employees

MailUp

Advanced Marketing Automation features, bespoke consultancy, training resources and solid expertise. MailUp offers companies everything they need to shape effective marketing strategies via Email, SMS and Messaging Apps.

Established in 2003 in Cremona (Italy), over the years MailUp has grown to become market leader in Italy and earn international relevance.

Today approximately 10,000 companies worldwide trust MailUp as a strategic partner for their Digital Marketing activities.

 

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Contactlab

Contactlab offers engagement marketing products and solutions to maximize business returns and reinforce client-brand relationships through customized multi-channel messaging plans.

The Contactlab Marketing Cloud platform enables brands to grow the value of their contacts, enhance conversions, boost sales, and retain customers with personalized messages and real-time conversations. Contactlab also offers multi-technology campaign management services.

 

Visit the website

Financials

  • € 14.9 M ARR
  • +31.7% ARR growth
  • 61.7% Gross margin
  • 10.7% EBITDA margin

All data refer to 3Q 2022/September 2022

SaaS KPIs

  • 94.5% Net Revenue Retention
  • 62% Recurring revenue
  • 9,587 Lifetime value (LTV)
  • 32.8 months – Payback period

Product KPIs

  • 9,614 #Clients
  • 0 #Free users
  • 35 NPS

History

2003

A small Italian digital agency develops an innovative SaaS email marketing platform and names it N:Newsletter

2004

On the quick rise, N:Newsletter needs a rebrand: the MailUp brand is born

2006

SMS messages are added to MailUp’s offer, as a first step toward a multichannel solution

2011

Thanks to its ease of use and innovative technology, MailUp quickly becomes market leader in Italy

2014

MailUp goes public on the Italian Stock Exchange and starts an acquisition path that leads to the creation of the MailUp Group, then Growens

2017

MailUp 9 is released as a new platform version, including innovative Marketing Automation features

2018

Beside email and SMS, MailUp adds Messaging Apps to its integrated offer and develops consultancy services on the side

2022

MailUp joins forces with Contactlab, giving life to the first Italian player in Cloud Marketing Technologies

Massimo Fubini

General Manager

Profilo LinkedIn

Massimo began his career in new media in 1995. Three years later, he founded Contactlab and is recognized as one of the most important internet entrepreneurs in Italy. He was Technical Internet Manager of the Ministry of Transport’s military data center and external advisor to the working group on network security problems for Public Administration at AIPA (now DigitPA). He was a member of the Audiweb Technical Committee for seven years and a web consultant for AssoComunicazione. He has taken part in numerous conferences, workshops, radio broadcasts as an opinion leader on the subject of direct marketing and privacy. Following the acquisition of Contactlab by the Growens group, he has taken the helm of the combined unit MailUp+Contactlab.

Profilo LinkedIn

Luca Azzali

Co-founder

Profilo LinkedIn

A technology & behavioral economy enthusiast, cycler and runner, Luca starts his career in the mid 90s as a consultant in the IT field. In 1999 he is a founder of Network, a company specializing in hardware, software and corporate services. In 2002, from a Network spin-off he established NWEB srl together with Nazzareno Gorni and other partners, initially overseeing the business development of web projects.

Thanks to his expertise and know-how, Luca steps up to be subsequently Sales Director, Chief Operating Officer and General Manager at the MailUp business unit. Following the acquisition of Contactlab by the Growens group, he has passed the helm of the combined unit MailUp+Contactlab to Massimo Fubini, moving to a Corporate Development role at Group level.

Profilo LinkedIn

Life at MailUp+Contactlab

Working at MailUp+Contactlab means joining the leading Italian player in email marketing & customer engagement technologies, where innovation is fueled by open-mindedness & passion

The key enablers of our success? Teamwork, kindness and trust. 

We promote a flexible, hybrid way of working: all of us can choose whether to work from home, from the office or from anywhere else, at any time.

Open positions at MailUp+Contactlab

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ft 1000 2021
ft 1000
deloitte 3
deloitte 2
saas 1000