In January 2018 81 transactions, of which 43 reported nearly $3.7 billion in value, and 36 acquisitions in the marketing technology industry

MailUp Group trades at more than 45% discount vs its peers with reference to EV/Sales and EV/EBITDA multiples

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MailUp S.p.A. (the “Company” or “MailUp Group”), a company listed on “AIM Italia / Mercato Alternativo del Capitale”, a multilateral trading facility regulated by Borsa Italiana, and operating in the marketing technology industry (Reuters: MAIL.MI) (Bloomberg: MAIL IM) (ISIN IT0005040354), announces the most recent industry updates.

According to a research by Petsky Prunier, one of the leading investment banks in the technology, media, marketing, eCommerce, and healthcare industries, in January 2018 the marketing technology segment announced 81 transactions, of which 43 reported  nearly $3.7 billion in value: 36 strategic acquisitions announced in the first 31 days of 2018, the most active period since August 2017 (source: “January 2018 M&A and Investment Summary”, Petsky Prunier):

  • WP Engine received a $250 million investment from Silver Lake;
  • social media engagement platform Main Street Hub’s sold to GoDaddy for $125 million cash, plus up to $50 million in potential future earn-outs;
  • social listening analytics platform TalkWalker has been acquired by Marlin Equity.

In this scenario, MailUp Group, the European hub in the field of Data Driven Marketing Technologies, despite its growth rate (+29% turnover growth – ref. PR 27 September 2017) is trading at discount with respect to its peers (ref. end of January 2018 – source: Value Track).

The company is trading at 1x EV/Sales 2017 and 10,8x EV/EBITDA 2017, while DotDigital, peer listed on AIM UK, is trading at 8,1 EV/Sales 2017 and 25,7x EV/EBITDA 2017 and Link Mobility, peer listed on Oslo Stock Exchange, is trading at 1,8x EV/Sales 2017 and 16,1x EV/EBITDA 2017.

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