MailUp acquires 100% of Agile Telecom

MailUp S.p.A. (Reuters: MAIL.MI) (Bloomberg: MAIL.IM) (ISIN IT0005040354), a company quoted on the Italian Stock Market, on the AIM, and active in the field of marketing technologies, confirms that is has today undersigned with Zoidberg S.r.l. and Gianluca Pronti (“Vendors”), who hold, respectively, a 97% and 3% share of the company Agile Telecom S.p.A. (“Agile Telecom”), a binding agreement regarding acquisition by MailUp of 100% of the joint stock of Agile Telecom (“Operation”).

Agile Telecom has operated, since 1999, as an independent international operator specialising in SMS services at the level of carrier (so-called “aggregator”) and A2P (application-to-person), accessible directly via third-party applications and web servers using SMPP, UCP, HTTP or API protocols from any server using a proprietary web application.

The Operation is part of a reinforcement strategy regarding the main mailing channels of the MailUp platform and particularly the instant messaging (SMS) channel, used not only as an advertising channel (Mobile Advertising) but also as an information and/or communication channel towards the end user by companies that harness technology to interact with their customers (e.g. appointment reminder, booking confirmation, delivery status, monitoring of automated systems, deadline notifications, sending of warnings, password recovery, etc.).

Pleased with the agreement, Nazzareno Gorni, CEO of MailUp, says: “With this operation we’ve concluded our first cycle of acquisitions. Today we have an international turnover of more than 40% (it was 10% roughly 18 months ago when we were quoted on the Stock Market) and we officially present ourselves as a candidate to become the main player in our sector, in Europe and the emerging markets“.

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