MailUp Group celebrates the fifth anniversary of the BEE drag-n-drop email editor by showcasing its latest version at SaaStock Dublin 2019

MailUp Group, exhibiting this week at SaaStock 2019 in Dublin (Ireland), is announcing the release of version 3 of BEE, its popular drag-n-drop email editor. BEE is available online at and embedded in over 600 SaaS applications.

The software was rewritten from scratch to make it:

  • Faster to load, so businesses can deliver a better user experience to their customers
  • More flexible, allowing enhanced user control over UI elements, colors, and text
  • More extensible, with the introduction of a new developer platform for add-on’s and custom content

While many changes were made under the hood, virtually nothing changed over the hood, to prevent any disruption of the interface used and loved by over a million users around the world.

The release marks the fifth anniversary of the best-in-class email editor, launched as a side project in October 2014 and quickly grown to international success as an independent business unit within the Group. In Q3 2019, BEE recorded a 113% increase in gross sales over the same period of the previous year, thanks to a combined increase in both number of clients and revenue per client, the fastest growing business unit within MailUp Group.

BEE v3 will be officially presented by Massimo Arrigoni , in charge of the business unit, during the SaaStock conference in Dublin ( BEE is a Gold Sponsor of the event, and can be found at booth G15. Massimo stated “ We are thrilled to introduce the next generation of our embeddable editor at SaaStock. SaaStock is a key event in the SaaS community, and BEE is becoming a standard for content creation in SaaS. So this is a perfect place for us to mark the beginning of a new era at BEE: this new version of our beloved drag-n-drop email builder paves the way for a lot of new innovation. BEE will expand beyond email, introduce new content creation tools, and open up the platform to developers, so they can build add-on’s and custom content for it. We are very excited for 2020 .

Nazzareno Gorni, CEO and founder of MailUp Group, stated ” Five years ago BEE was just a growth hacking experiment: by carefully listening to our users and focusing on product design we discovered a new, global market niche. I am grateful to Massimo who was able to intercept and develop this opportunity, growing it from scratch with a clear and successful product-led strategy. To consolidate this leadership, we are now investing both in Sales & Marketing, sponsoring many SaaS industry conferences, and in the growth of BEE’s product portfolio, with an ambitious development plan which we see productive in the first half of 2020.

Download the press release
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