SaaS Annual Recurring Revenues up 4.4% Beefree up 15.4%

Milan, 10 October, 2023Growens S.p.A. –GROW (the “Company” or the “Issuer” or “Growens”), a company admitted to trading on the multilateral trading facility Euronext Growth Milan and operating in the cloud marketing technology field, has announced today certain data from management accounts, related to the business lines SaaS (Software as a Service) and CPaaS (Communication Platform as a Service).

Data show the following results:

  • as per the SaaS business line, an ARR of 12.7M EUR as of September 2023, growing 4.4% vs the same period in 2022;
  • as per the CPaaS business line, gross sales decreasing by 4.2% in Q3 2023 at 17.2M EUR, vs 17.6M EUR in Q3 2022.

Main figures


Business Unit

ARR September 2023

ARR September 2022

Ch %













Data in EUR/000.

Data from management accounts, not subject to a BoD resolution, unaudited.

Annual Recurring Revenue is calculated as the sum of unterminated annual subscriptions active as of September 2023 e 2022. Monthly subscriptions are annualized (multiplied by 12). Subscriptions represent recurring revenues: they do not include professional services, SMS traffic, and other services sold on a one-off basis, whereas they include usage fees such as API calls, image hosting and additional users with a recurring pattern (September 2023 estimates). ARR is not comparable with historical CPaaS sales below.


Business Unit

Q3 2023

Q3 2022

Var %

Agile Telecom








Data in EUR/000.

Data from management accounts, not subject to a BoD resolution, unaudited. Figures might differ from reported sales because of period adjustments.

Within the CPaaS business line, Agile Telecom recorded Q3 sales of ca 17.2M EUR sales, down 4% over the same period of the previous year, reflecting the focus on higher-margins contracts vs sales growth.

Within the SaaS business line, the business unit which recorded the highest growth rate is Beefree (, with a 10.9M EUR ARR (or 11.7M USD), calculated applying the average FX rate as of the date of subscriptions, up 11% (or 15.4% at constant FX) over the same period of the previous year, thanks to a combined increase in both volumes and usage.

The Datatrics business unit sales, operating in the Predictive Marketing space with a proprietary Customer Data Platform, generated a 1.8M EUR ARR, or -22% YoY. On 9 October, 2023 the Company announced the signing of a binding agreement to sell 100% of Datatrics to Spotler group.

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